In the world of vegan, out-of-home has proved a strong influence on what’s being sold in the supermarkets. It may be niche and largely London-based for now, but it isn’t likely to stay that way for long. So food trucks, restaurants and pop-up eateries are pushing boundaries with delicacies that would make even a dedicated meat-eater drool. Quick draw: plant-based category report 2018 The ethos is clear: just because consumers are increasingly concerned about welfare and sustainability doesn’t mean they want to spend the rest of their lives chomping on carrot sticks. Yet in new wave eateries such as Biff’s Jack Shack, whose ‘big flavour’ burger is pictured above, vegan is getting dirty.įrom crispy fried ‘chicken’ to fresh doughnuts, these products are about as far away from clean eating as you can get. After all, this is the lifestyle embraced by many a celeb for health reasons. Think of veganism and a big juicy burger piled high with ketchup, cheese and onion rings probably isn’t what comes to mind. Lumina Intelligence: UK Food & Drink Reports.
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